“When you write NASDAQ vs. NASCAR, you know that it has more power with the common man than F1”- J20.01.28.0720P
Source of Photos: JDM Beverly Hills
CONCEPT
UPDATE F1 01/28/2020: Before his death, Niki Lauda was the non-executive chairman of Mercedes-AMG Petronas. Following Lauda’s demise, questions were raised regarding Lauda’s stake in the team- which stood at 10%. However, Team Principal Toto Wolff said the issue would be resolved after the summer break. Source: https://www.essentiallysports.com/f1-news-niki-laudas-family-to-return-his-10-stake-in-mercedes-f1-back-to-the-team/
Research on NASCAR (FORBES): The top nine Nascar teams are worth $141 million, down 3% from last year as sponsorships at high prices continue to be a tough sell. There is optimism in the garages though after a multiyear slide that saw fans and sponsors abandon the sport. TV ratings for the season increased 10%, attendance at the tracks. Source: https://www.forbes.com/pictures/mli45hfeg/the-most-valuable-nascar-teams/#4c16cabf43ae
Research on top F1 for branding: (FORBES 2016) That benchmark was set in January 2017, when billionaire John Malone’s Liberty Media finally stepped in to buy the series for $8 billion. F1 has since seemed to find some solid ground. Last year, the series generated $1.83 billion in revenue, a 2.5% year-over-year increase. F1’s tracking stock, FWONK, has a $10 billion market cap and is trading around an all-time high (the share price is up 48% since Liberty’s purchase). American television audiences are growing—up 22% this season—as is global race attendance. Source: https://www.forbes.com/sites/chrissmith/2019/11/26/formula-one-team-values-ferrari-mercedes/#44f036f01ddb
OTHER RESEARCH:
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